FLOWERS OF WAR: Net Neutrality and the Online Florist.

"Rage" Copyright- Banksy

Now we are a boutique florists, nestled away in a pretty part of London. We don’t really do politics. However, Net Neutrality is under serious threat. And this is very bad for business.

That’s why a little florists in East Molesey, is getting political, and why it matters to you…

What is Net Neutrality?

Net Neutrality means that Internet Service Providers (or ISPs) are obliged to treat all content providers the same, providing them with the same service, regardless of their affiliations, or lack of, with the ISP.

Net Neutrality is under threat, because since an FCC ruling in 2002, ISPs can give preferential treatment to the content providers of their choosing. Comcast have already done it.

This situation was not the intention of the FCC, and is in fact, counter to their vision for the Internet. It was an unforeseen by-product of the ruling. The FCC are now trying to reverse their ruling.

Whether they will be successful is questionable: the big boys of telecommunications, such as Verizon and AT& T, got a teensy bit upset, about having their newfound freedoms and god-like powers taken away.

In short, the Battle for the Net, is ON.

What does it have to do with small business, such as online florists?

Getting rid of Net Neutrality means that ISPs will be able to provide preferential treatment, to those with the most cash. ISPs will be able to regulate your search results and direct your queries. But this regulation will be done in favour of whoever is paying the ISP to provide them with preferential treatment.

You will not be getting a clear picture, or an honest, neutral answer to your query then, but a sponsored result. Choice becomes an illusion. It’s a kind of ‘you can choose to do whatever we tell you to do’ situation.

“Small businesses are potentially at risk with the loss of net neutrality. Not having the deep pockets of the larger content providers, they may not be able to afford preferential treatment by the ISPs, potentially losing customers who have come to expect fast service.”

         Kassner, for techrepublic.com, January 14th 2014

In essence, saying goodbye to net neutrality may mean that businesses such as ours, may not be able to provide adequate service to you, the customer. Independent businesses may be unable to compete with larger, richer corporations and mutli-nationals. The service we will be able to provide for you, online, would be incredibly slow, and extremely frustrating. You will stop coming to us, in favour of a company with deep pockets, who can provide a faster online response. We will lose valued customers, and revenue. Many small businesses whose main income is from online sales, may be forced to close their doors. Eventually, this will mean less real choice for the consumer. It’s bad for our businesses. And bad for the consumer.

So, why won’t the FCC just reverse the decision?

Well, the Republicans don’t want them to, because it means less power for the big corporations, and less opportunity for them to monopolise and control what online content you have access to. They, and the corporations who favour the ruling, are putting massive pressure on the FCC not to reverse the ruling. If you were 2 years old, and someone gave you a huge packet of sweets, and then told you that you had to share them, what reaction would you have?

Image from www.parentdish.co.uk

Which businesses are fighting FOR the reversal to net neutrality?

This issue is so important to both business owners and the consumer, that 12 of the world’s largest internet sites have chosen to join the fight FOR Net Neutrality. These include Etsy, Kickstarter, Wordpress, Vimeo and Mozilla. And more will join.

Fight for the Future are an independent organisation leading the campaign for Net Neutrality. On September 10^th, they organised a mass protest (of which the aforementioned companies took part).

These companies (and many others) pledged to run a ‘slowdown’ widget across their sites, designed to help you, the user, experience what the Internet will be like for you, if Net Neutrality is shattered forever by the big corporations and their Republican brothers.

Well the Internet Slowdown was a ‘resounding success’, according to FFTF, with more people taking action to defend net neutrality than ever before in history. More than 40,000 websites took part, and at its peak, the protest resulted in more than 1,000 calls to congress, per minute! To see the result of this monumental online protest, check out this infographic.

There are several ways that small business can take part in the campaign, that will not affect our profit margins. Click here for more information.

And just maybe we should be asking if, in the long term, we can afford not to participate?

We need YOU to help us.

As a business with a social conscience, whose main source of income is generated through online orders, and for whom, the majority of marketing, is done online, we of course, have to ask ourselves, if we should be joining the fight for net neutrality. So we thought we’d test the waters, and put it to a vote.

Do you think that we should take part?

Leave a ‘Yes’ or ‘No’ in the comments box below please. Your extended views are welcome. 

We will issue the results on this blog, and our Facebook page, at the end of the month, and keep you updated on the progress of the fight for Net Neutrality. Subscribe to this blog for updates.

If you would like to find out more about the protest, and get involved, check out www.fightforthefuture.org

Written by: Kyra Hall-Gelly

for Lily Blossom Florists. 

How to Fight Cancer with Flowers

How to Fight Cancer with Flowers...

Lily Blossom Florists, East Molesey, are proud to be the first ever florists to support Macmillan Cancer Support:

You may have noticed our monthly featured bouquets, in support of Macmillan. If not, let me explain: each month, our expert florists carefully select one of our most popular bouquets of seasonal flowers, and every time you buy this featured bouquet from us, we donate 15% of our profit to Macmillan Cancer Support.

Although of course, most people care deeply, for many of us, cancer is something that happens to other people. However, it is a sad fact, that one in three people will develop some form of cancer in their lifetime. Although three quarters of those diagnosed with cancer are aged 60 or above, cancer affects people of all genders, colours and ages.

Macmillan not only supports those who have been diagnosed with cancer, but their friends, families and loved ones too. This alone, is reason enough to support them. However, Lily Blossom’s journey to becoming a Macmillan supporter, is a distinctly personal one. Our business owner Nicholas, tells us why…

 “Four years ago, cancer was something that happened to other people. Then, one fateful day, the story of cancer, became our story: my father in law, was diagnosed with cancer, and from that day, everything changed…

The cancer started in his stomach, and spread to his liver. My father in law is loved so much by our family and of course, I was devastated to learn of this news. Wanting to support him as much as I could, I began to research the nature of cancer, and available treatments on the internet. And, as both son in law, and business entrepreneur, I found myself asking ‘what use can I be?’

Through research I discovered, that many companies support cancer charities such as Macmillan. But these companies are usually big outfits, and donate more than our little flower shop’s annual turnover! I must admit, for a little while, I was discouraged, and didn't know what impact, realistically, I or Lily Blossom Florists could possibly have. Then, as weird as it may sound, one night in a dream, an image came to me, and stayed with me long after I had woken up…

Now, as you can see from my illustration (below), I am no artist, but I felt compelled to draw this image, just to acknowledge its existence really. And perhaps to keep it, as a memory. But when I drew it, I found myself inspired to take it further. The result was a frame full of flowers that embodied the image. Perhaps all the research I had been doing, had subconsciously affected me: the image looks to me, like white blood cells defending the body, and regenerating cancerous blood cells. The image both touched and inspired me. I took a picture of it, and sent it to my father in law, with the message, “your blood is fighting. Don’t give up on yourself.” 

I remember my father in law being so happy. So proud of me. And now, although it’s clearly no Van Gogh, the flower frame is an enduring image of hope and faith, to me, and I hope, will continue to be for my father in law. It was also this fantastic, brave man, who encouraged me to spread my positive message in any way I could, no matter how small. And his inspiration led me to contact Macmillan.

I remember thinking that, as a boutique florist, perhaps our impact may not be as massive as a big corporation. But flowers are a symbol of hope, and love, and a positive affirmation of life. And any act of support, no matter how small, is invaluable, to those of us whose lives have been touched in some way, by cancer.”

Nicholas Lee, Business Owner, Lily Blossom Florists.

And that is the story of how Lily Blossom, a little boutique florists tucked away in Hampton Court, became the first florist to support the wonderful work of Macmillan, and fight cancer with flowers.

With the help of charities like Macmillan, there is hope and support for those touched by cancer. Because of the awareness-raising activities and research of charities such as Macmillan, recognizing the signs of cancer is becoming increasingly better, many cancers are now treatable, and where they are not, can be managed with treatments, meaning a better quality of life for cancer patients as compared to years ago.

But there is still much, much more to do. If you would like to help us support Macmillan, consider purchasing our feature bouquet. It is a small act. But it is an act of hope.